Digital Marketing 360° Training
AI INTEGRATED COURSE

Digital Marketing 360° Training

Digital Marketing Manager

Course Overview

Digital Marketing 360 Training by Broadway Infosys is a transformational learning program in digital marketing. The program will also provide participants with skills in SEO, social media marketing, email marketing, content marketing, and digital advertising techniques. Students will gain the confidence to acquire and practice the knowledge learned through practical exposure to real-life scenarios and analysis of real case studies. This course is foundational for success and a program open to everyone, regardless of skill level (from novices to those looking to sharpen their skills). By the end of the course, they will possess the knowledge to embark on successful digital marketing campaigns, making them useful in a job role or improving their ventures.

Skills You'll Learn

  • Digital Marketing: Application and Scope, Marketing Challenges, AI Integration
  • Organic Growth: SEO, Growth Hacking, and Data
  • Social Influence: Social Media Marketing, Meta Ads & Funneling
  • Data Analytics: Analytics, Heat Maps & Conversion Optimization

Skill you'll gain

We provide industry aligned training with practical sessions & mentorship. Grow with our rich portfolio of skill enhancement courses & highly successful placements.
Rich History
Rich History
With over 16 years of excellence in IT training, we’ve transformed a myriad of careers with quality training & innovations.
Qualified Trainers
Qualified Trainers
Our faculty comprises experienced industry experts with a deep understanding of the real world experience & skills.
Support Excellence
Support Excellence
Our dedicated support team guides you all the way to the learning to placement process including growth opportunities.
Successful Alumnis
Successful Alumnis
Our graduates excel at big companies with their presence, itself being the testament to the reputed quality.

Here is what our students say

“
I feel very positive about my instructor because they guide and inspire me to learn better. I like Broadway Infosys as it provides useful knowledge and interesting content that helps me improve my studies.
Testimonial from Ms. Manisha Timilsena
Ms. Manisha Timilsena
Digital Marketing 360° Training
“
Our digital marketing instructor's teaching style was excellent. I learn a lot on this course. Broadway also creates such a great environment for learning. That was the best time.
Testimonial from Mr. Bikal Shrestha
Mr. Bikal Shrestha
Digital Marketing 360° Training

What we cover

What we cover
CLASS FORMAT
Online Classes (Day and Night)

  • Historical evolution of digital marketing
  • Current digital marketing landscape
  • Types of digital marketing channels
  • Integration of traditional and digital marketing

  • Role in B2B and B2C sectors
  • Industry-specific case studies
  • Career opportunities in digital marketing
  • Global market trends and forecasts

  • Privacy concerns and regulations (GDPR, CCPA)
  • Market saturation and competition
  • Technology adoption and adaptation
  • Budget allocation and ROI justification

  • Overview of AI applications
  • Machine learning in marketing
  • Predictive analytics and automation
  • Ethical considerations in AI marketing

  • Domain name selection strategies for Digital Marketing
  • TLD considerations and brand protection

  • Hosting types and selection criteria
  • Security certificates and protocols

  • CMS platforms comparison
  • WordPress ecosystem deep dive
  • Basic coding concepts for marketers
  • Website architecture planning

  • UX principles and best practices
  • Information architecture
  • Navigation design
  • Content hierarchy

  • Mobile-first design principles
  • Performance optimization
  • Cross-browser compatibility
  • Loading speed optimization

  • Key plugins tools for marketing implementation
  • AI tools implementation (Elementor AI, WordLift etc)

  • Introduction to SEO
  • Search engine functioning
  • Ranking factors
  • Algorithm updates
  • Voice search optimization

  • Keyword research tools
  • Search intent analysis
  • Competitor keyword analysis
  • Long-tail keyword opportunities

  • Site architecture
  • XML sitemaps
  • Robots.txt
  • Structured Data implementation
  • Core Web Vitals optimization

  • Keyword Implementation
  • Content optimization
  • Internal linking strategy

  • Link building strategies
  • Digital PR
  • Social signals

  • SEMRush AI features
  • Frase AI implementation
  • ChatGPT for SEO
  • AI content optimization
  • Generative Engine Optimization (GEO)

  • Content audit and planning
  • Content calendar creation
  • Audience persona development
  • Content gap analysis

  • Writing for digital platforms
  • Content formats and types
  • Storytelling techniques
  • Content repurposing

  • Video strategy development
  • Production basics
  • Platform-specific optimization
  • Video SEO

  • AI writing tools
  • Content optimization tools
  • Automated content creation
  • Quality control and editing

  • Color theory
  • Typography
  • Layout principles
  • Brand consistency

  • Interface navigation
  • Template customization
  • Brand kit setup
  • Design system creation

  • Social media graphics
  • Marketing collateral
  • Video content

  • AI image generation
  • Design automation

  • Platform selection
  • Business Suite Management
  • Account optimization
  • Content strategy per platform
  • Posting schedules

  • Social Media Marketing Content Calendar Management
  • Platform-specific content
  • Visual content creation
  • Copywriting for social
  • Hashtag strategy

  • Engagement Strategies
  • Influencer collaboration
  • Ad format selection
  • Targeting Strategies
  • Lead/Conversion Tracking Approaches
  • Budget management
  • A/B testing

  • Platform analytics
  • Third-party tools
  • ROI measurement
  • Performance optimization

  • List building techniques
  • Segmentation strategies
  • Personalization tactics
  • Campaign planning

  • Email design principles
  • Copywriting for email
  • Subject line optimization
  • CTA optimization

  • ESP selection
  • Automation workflows
  • A/B testing
  • Deliverability optimization

  • Predictive analytics
  • Automated personalization
  • Send time optimization
  • Content recommendations

  • Account structure
  • Campaign types
  • Objectives & Funnels
  • Targeting options
  • Budget planning

  • Keyword match types
  • Bid strategies
  • Quality Score optimization
  • Negative keywords

  • Ad formats
  • Ad copy best practices
  • Extensions
  • Landing page optimization

  • Performance monitoring
  • Budget optimization
  • A/B testing
  • Reporting

  • Smart bidding
  • Automated rules
  • AI-powered optimization
  • Performance prediction

  • Google Analytics implementation
  • Goal configuration
  • Event tracking
  • E-commerce tracking

  • Traffic analysis
  • Behavior analysis
  • Conversion analysis
  • Custom reports

  • Cross-channel attribution
  • Customer journey mapping
  • Predictive analytics
  • AI-powered insights

  • Dashboard creation
  • KPI tracking
  • Automated reporting
  • Data visualization

  • Direct monetization
  • Indirect monetization
  • Hybrid models
  • Revenue optimization

  • Program selection
  • Content strategy
  • Compliance and disclosure
  • Performance tracking

  • Account setup
  • Ad placement
  • Performance optimization
  • Revenue maximization

  • Platform selection
  • Product strategy
  • Pricing optimization
  • Marketing automation
CLASS DURATION
3 Months
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